5+ Years of Product Excellence—Blending Business, Design, and Tech
With 5 years of experience in product product design across scaleups, and startups, I have developed a well-rounded and deep skillset. I’m a classically educated product enthusiast with an MBA, a BBA, and a background in Computer Science. I live in Burnaby, BC, with my wife, and I enjoy spending as much time outdoors as possible.
DeepOpinion. Ent. SaaS
Sr. Product Designer (Core Team)
2023 - 2025 Austria (Remote)
DeepOpinion is a series-A enterprise SaaS in IDP and Generative automation.
Established product design infrastructure from the ground up, establishing robust processes and growing the team from 1 to 3 members to drive strategic and creative innovation.
Leading the strategic product and design initiatives to introduce HITL (Human-in-the-loop) and post- processing functionality, streamlining users' ability to pre-defined model output and validate the model predictions.
Leading the strategic design initiatives to introduce AI Copilot (AI Coworker) functionality, streamlining users' ability to extract, summarize, Q&A, and define task notations via a conversational experience.
Led initiatives to introduce zero-shot and few-shot models as a node and AI skill which decreased the customer time-to-value significantly.
QPage. B2B SaaS
Cofounder, Product and Design
2021 - 2023 Tallinn.London (Remote)
→ Worked with the team to build a rich AI-powered recruiting solution covering source, nurture, assessment, analytics, and onboarding.
Led initiatives to introduce PLG, PQL, and PQA which included launching SSO, SAML, free trials, registration, user walkthroughs, and user onboarding. These efforts resulted in a 15% increase in ARR.
Led the product and design initiatives to launch Video interview assistant, AI Sourcer, AI Matching and assessment builder using in-house models, GPT-J and ELLM.
Zalando. Online Retail
Sr. Product Manager (UX)
2019 - 2021 Tallinn (Remote)
→ Worked with the team to enhance user experience in user basket and checkout process resulting in a 2% decrease in cross-border abandonment.
Led the initiative to improve the user experience in the checkout process by providing payment options including BNPL and CoD, enhancing multi-device compatibility to ensure a seamless shopping experience across various platforms
Worked with the team to improve user baskets, resulting in a 3.5% decrease in the abandon rate.
Rocket Internet. Superapp
Head of Product
2017 - 2019 Dubai
→ Worked on Warehouse Management System (WMS) including Order management system, order tracking, CoD and reconciliation solutions.
Led the initiatives to introduce same-day delivery and Drop shipping.
Introduced order tracking to provide order status visibility to the customers.
API Integrations and data Governance for 3PL Partners
Led the initiatives to introduce Cash-on-delivery mechanism on check-out. Owned product operation visions map, PRM prioritization, OKRs and SoPs.
Reyhoon. Online Food Delivery
Cofounder, Product and Growth
2016 - 2017 Tehran
→ As a cofounder, I wore many hats across product and GTM during my tenure, helping to scale the company.
Introduced user rate and review, user basket, online payment, catalogs, order tracking and user purchase history.
Acquired
LG Electronics. Consumer Electronics
Sr. Product Manager
2009 - 2016 Dubai.Seoul
→ Introduced Inverter series which led to 42% market share.
Contributed to defining Shopper Prism, a market-specific merchandising and promotional strategy.
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